If you don’t post content on LinkedIn, you’re not taking advantage of all that the platform has to offer. Whether you are a job seeker, an entrepreneur, or just looking to build your personal brand, you need to get engaged with LinkedIn. Publishing great content on LinkedIn gives more value to connections who view your profile. LinkedIn is about building relationships and the best way to build a relationship with your connections is to give more value first, which you can do with your content. But you should know the best time to post on LinkedIn to have the best result.
You are probably thinking that I should post on LinkedIn, just as I should post my own blog and other social media sites. Once you’ve figured out what to share on LinkedIn, the next thing to decide is when to post your content for maximum impact.
There are many opinions out there about the best time to post on LinkedIn or any social media, but we only care about cold, hard facts backed by research. For this article, we looked at the latest research on the best time to post on LinkedIn so you can reach your target audience.
In the next few sections, we’ll explore the best times to get involved on LinkedIn to effectively reach more people.
Why Timing Matters on Social Media
Before we get into our topic of what is the best time to post on LinkedIn, let’s briefly discuss why timing matters on social media.
Most social media users don’t care about the optimal timing, they just post when they want. This can mean posting pictures to Facebook or Instagram right after taking them or tweeting an idea as soon as it comes to mind. This is fine for most social media users as most users use social media for fun, but when using social media to promote yourself, your business, or something else, optimal timing is very important.
The truth is, most of your viewers don’t see what you post on social media. This is partly due to algorithms and partly due to the sheer volume of posts on social media and messaging platforms.
Posting at an optimal time is basically about posting your content that is most likely to be seen by the right eyes.
For example, if you promote a cookbook on social media, posting it at 3 am means that your audience will not be able to see your posts because most people are not on at 3 am on Instagram looking for recipe ideas.
Posting when your target audience commutes to work, has lunch, or scrolls through their Instagram, Twitter, or Facebook news feeds at some other time would get your post a lot more exposure, hopefully, more engagement, and maybe even more exposure to a few cookbook sales. This is an example of why the right time matters when you posting something to target a relevant audience. This theory applies to LinkedIn also. you must aware of the best time to post on LinkedIn.
Planning when and how often to post also helps in creating a strong strategy. If you know you want to post five times on LinkedIn every Thursday and plan ahead of time and what those posts will be.
Of course, the best times to post can vary for each platform, as can the frequency of posting. For example, the times when most of your followers are on LinkedIn may not be the same as the times when your Instagram followers are online. Different platforms attract slightly different audiences and are used differently, so it’s important to consider the peak hours for each platform. If you want to get the maximum benefit from any social media platform, then you have to identify who is your audience.
Another important thing is that your 3 a.m. is not the same as everyone else’s. Of course, you should also consider time zones.
Why Time Zone Matters?
Have you ever posted “Good Night”? On your Facebook page, and then you realized – Oops! – Isn’t night everywhere in the world?
For example, I’m in New York. So if I post “Good Night” at 10 pm New York time, then my followers or connections in Australia see the post at 11 A.M.
Not Good Right? So is there a way to fix this?
First of all, social media peak times vary by time zone. Unlike email, you can’t schedule social media posts to be sent at a specific time in the recipient’s time zone. When you post, it’s available to anyone, no matter where they are. Because time zones are so important, you must pay attention to choose time and day according to the time zone. There are few tricks you can apply. These will be described later in this article.
What is the Best Time to Post on LinkedIn?
There is no perfect answer to this question. However, with the help of many social media automation tools and their statistics, one can choose the optimal publishing time for their target audience.
You can post based on these guidelines, and from then on, check to post content at different times to see if you can improve your engagement and get closer to your goals. It is recommended to publish using several different studies.
Best times: Tuesday to Thursday 9 a.m.–noon
Best days: Tuesday and Wednesday
Worst day: Sunday
If you’re posting on a Tuesday or Wednesday, make sure it’s between 8 am and 2 pm. These times are ideal as afterward the activity wears off due to the work to be done. Thursday and Friday appear to be similar to Tuesdays and Wednesday, with the safest times to post being 8:00 a.m. to 2:00 p.m.
Evenings are usually not the best time to post on LinkedIn as the interaction on the platform wears off. This is normal as people usually tend to relax in the evening. And if they have to work, it’s because of high-priority tasks when they don’t have time to surf social media.
Wednesday and Tuesday are by far the most active day. Wednesday, in the middle of the working week, work is in full swing. However, the pressure is also mounting, making users want to relax and take a much-needed break from their hectic work environment. As a result, they are most engaged on Wednesdays when they come to work and prepare for the day, as well as before and around lunchtime.
Monday showed very little engagement compared to other days of the week. It makes sense that with catch-up and weekly schedule meetings on Monday, people barely have time to check their feeds.
Weekends are the worst days to post on LinkedIn. The majority of your audience will be out and about, interacting with the real world, or spending time with their families. So it is important to plan your posts mainly for days of the week.
Outside normal business hours. Most people tend to switch from professional social media platforms to more personal ones after work. So you should avoid posting outside of business hours.
They succeed on LinkedIn by posting between 8 a.m. and 2 p.m., Tuesdays through Thursdays. depending on your time zone. The worst time to post is on the weekend or outside of business hours, 5 pm to 9 am.
However, they also mention that by doing some research you can make an informed decision about the type of audience you want to reach based on your industry.
Best Time to Post on LinkedIn by Industry
The best time to post on LinkedIn for software companies is outside of 9 a.m. to 5 p.m. software companies are suggested to find similar successful posts outside of working hours.
It is suspected that audience of media companies will be tempted to check out their social media posts in the morning, as some read a newspaper. They are more likely to find successful posts Monday through Friday mornings. So they recommend the best time to post on LinkedIn for media companies is between 8 a.m. and 10 a.m.
Healthcare and Higher Education
As they recommended, the best time to post on LinkedIn for Healthcare and higher education companies to post from 11 a.m. to 1 p.m.
for B2Bs, since their audiences are mostly other professionals, it is best to catch them before work, at lunch, and during travel.
Similar to B2Bs, these companies are likely to thrive with audiences if post outside of business hours or during lunch breaks.
Oberlo is analyzed and split the best time to post on LinkedIn into two: Pre-Covid 19 and during Covid 19.
Wednesdays between 8 a.m. and 10 a.m. and at noon
Thursdays at 9 a.m. and between 1 p.m. and 2 p.m.
Friday mornings at 9 a.m.
Wednesdays at 3 p.m.
Thursdays between 9 a.m. and 10 a.m.
Fridays between 11 a.m. and 12 p.m.
Quintly did not clearly specify the best days. They only mention what the best times to post on LinkedIn are. According to Quintly, the best time to post on LinkedIn is:
Between 7 am and 8 am
At 12 pm
Between 5 pm and 6 pm
The Problem of Time Zones When Posting on LinkedIn
Time zone is a critical factor when you care about the best time to post on LinkedIn.
If you are a regional, national, or global brand, you will likely need to consider time zones when creating and posting content on LinkedIn. Some LinkedIn marketers post their messages in different time zones to reach everyone. However, we don’t recommend this approach as LinkedIn’s algorithm tends to penalize those who share more than once a day.
We recommend planning your content based on when most of your population is likely to be on LinkedIn. If you are based in the United States or Canada, your best bet is to post with EST as this time zone has the largest number of people. You can use social media analytics tools to find out where your target audience is primarily located. Scheduling posts in different time zones is a must if you are in one geographic area, while the majority of your social media audience is based in entirely different time zones.
The first thing you need to find out is your ideal audience. For U.S. or Canadian companies, Eastern Standard Time is the most sensible time zone. However, if the target audience is in Western Europe, choose GMT zone as the default.
Another solution to this problem is to focus on creating niche groups on LinkedIn. You can invite specific people to your groups based on their location and encourage them to ask their colleagues who live and work in the same country. Then you can post in the groups at certain times and always have a high level of commitment since the group members are in the same time zones and are usually online at the same time.
Key things to Focus on:
- Posting in your preferred time zone
- Creating groups for leads in different time zones
- Test to see which time zone is most engaged
Use Automation Tool to find best time to post on LinkedIn
Automation can save you time. You can focus more on creating and maintaining valuable content that can generate leads, sales, and audience engagement. Some of the most popular automation tools on the are:
RECAP – The Best Time and Days to Post on LinkedIn.
Now that you all are endowed with the average best time to post on LinkedIn that you can use to strengthen your LinkedIn marketing strategy, it is time to find the best time to post on LinkedIn specific to your profile.
As we have said from the beginning, the best way to find your personal best time is to analyze your personal data. This is true for any social media platform. Just Like Facebook analytics and Twitter analytics as well as LinkedIn analytics.
From the above analyzed days and times, select multiple time frames to post on LinkedIn. Nobody can say great time to post on any social media exactly. So you have to do some experiments to find out your best time to post on LinkedIn.
Finding your best time to post on LinkedIn and Pinterest can be a little tricky. LinkedIn or Pinterest does not share the activity data of followers such as Facebook and Instagram.
But no worry! With a combination of a spreadsheet and its native analytics, you can still find the best time to post on LinkedIn.
Follow these steps to find your best time to post on LinkedIn without any paid tool.
- Make a copy of this spreadsheet
- When you post on LinkedIn, make a note of the post, date, and time
- After a week, check out your LinkedIn analytic to see how your posts performed.
- For the posts that performed above average, tick a “Yes” under “Top Post Column.”
- After a couple of weeks, take a look at the top post times. Is there a time that keeps showing up?
How often should you post on LinkedIn?
When we talk about the best time to post on LinkedIn, it is good to know how often you should publish a post on LinkedIn. Our research shows that you don’t want to post to LinkedIn more than five times a week – and you’ll find the highest level of engagement for your first two posts. Therefore, we recommend two to five times a week depending on the industry, target group, and type of content you want to publish on the platform.
However, you know always quality over quantity wins. When it comes to posting, make sure that you are thoughtful, strategic, and helpful with any content you post on LinkedIn.
If you post poor quality content just to hit the five-piece mark, you’ll end up damaging your engagement metrics on the platform, and LinkedIn will show your content to your followers less often. As with all social platforms, the algorithm prioritizes good content.
If you choose to post five posts per week on LinkedIn, consider how you can vary the nature of the content. For example, you can post a video on Monday, post a thought leadership article on Tuesday, share a blog post on Wednesday, write a compelling status on Thursday and ask followers to provide feedback in the comments section.
As you grow your LinkedIn strategy, you can repeat this overtime to figure out what types of content work best for you.
BONUS TIP Worst Time to Post on LinkedIn
Now You all have some idea about the best time to post on LinkedIn. Here some bonus tips for you, the worst time to post on LinkedIn. Never post anything on this time or these days. Keep in mind and you can do experiments with any of these times and see how your post is performed.
According to every social media automation tool, the worst days for anyone to post anything or send a message are weekends and Mondays.
For reasons of time, working people usually try to avoid social media platforms such as LinkedIn in the evening when they forget about work and want to prepare for the next day. Texting someone towards the end of the workday is also not a good idea. They either pack up to go home or do tasks that need to be done at the end of the day.
Keep in Mind
- Avoid posting on low-engagement days.
- Don’t Notify Leads During Their Free Time.
- Don’t waste good content on days of no engagement.
Ultimately, a LinkedIn strategy is a long game. Try these tactics, but also try some experiments yourself to find out best time to post on LinkedIn. Your audience is unique. You could gain your powerful insights into LinkedIn content by publishing high-quality content while taking the time to engage with other industries.